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A new spin on local radio hits the airwaves 0

The old CHAY is back.

If you tune your radio to 93.1 on the FM dial, starting today, you might feel like you've been thrown into yesteryear, or onto an elevator.

The folk at broadcasting chain Corus Entertainment have decided old is new and have introduced 'chay today @ 93.1 fm'. The Barrie radio station will spin discs from America, Bon Jovi, Michael Jackson, Matchbox 20, Billy Joel and Faith Hill. The spin masters call it the right mix of classic and modern pop, rock and mainstream hits.

It's the only variety adult contemporar y station in the market playing a blend from the 1970s to the 90s, they add, bringing back the heritage of CHAY-FM.

Corus acquired Barrie-based B101 and CHAY-FM, as well as CKCB in Collingwood in 2000 as part of its national radio and television holdings. CKBB was launched in 1949 by radio and television pioneer Ralph Snelgrove, followed by CKCB in 1965. CHAY arrived in 1977, owned by a group of area businessmen.

Theres been no word, though, if veteran broadcaster George Jonescu will be brought back for his popular weekly radio show, Big Band Saturday Night -- a big hit in the old CHAY days.

Meanwhile, tourists can soon hear radio tuned in to their needs.

Tourism Radio, 96.9 on the FM dial, is to be up and running by the spring. The non-commercial station would loop audio information for tourists, including weekly tourism reports, to promote local festivals, events and activities.

The station will also target tourism traffic northbound and southbound on Highway 400, between Hwy. 89 and Innisfil Beach Road.

Tourism Radio comes from Inspiring Innisfil 2020, a strategic planning document, which urges the town to develop its tourism resources, arts and culture, promote the use of Lake Simcoe and develop a tourism network.

It also identifies the need for better visitor information services and directional signage.


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